Branding in Luxury African Products
Luxury African products have evolved in a massive way in the past decade. The Western way of living and the quality of their products and services are forever pushing boundaries and because of this our own economy and luxury space is always trying to keep up.
What sets us apart are our roots, colourful and vibrant heritage and a unique touch. To brand a luxury African product is to engage with the market in a visual, aesthetic and original way and by keeping to our strengths and putting a local mark of quality and purpose into our products, we expand into different markets and gain their trust and confidence. A fantastic example is The Limited Edition Dung Beetle Range by Or-Gari Golden Safari. The bright and lively designs and pure workmanship are of an incredibly high standard and the ceramics can take days to paint making the difference. ‘Sub-Saharan Africa has been identified as a promising market for luxury goods as urbanization, economic development and increased affluence among the expanding middle class drive growth across the sector.’ (Taken from www2.deloitte.com)
Or-gari Golden Safari captures the essence of luxury in Africa and paves the way for branding with their beautifully branded, multi-purpose and diverse products - www.or-gari.com
Five Senses and a Luxury Brand - The Entire Experience Counts
A brand truly becomes successful when it incorporates the different senses and also the x-factor into its product. When a client can smell, touch, feel, see and hear about a quality product, it makes all the difference.
The professionalism of the employees and the way in which they speak to the clients plus the combination of the senses makes a company stand out. ‘Luxury goods are categorized as sensory in nature, which means that they rely heavily on intangible factors to ensure sales and to promote the brand.’ (Taken from Luxury Fashion Branding: Trends, Tactics, Techniques by Uché Okonkwo, 2007). A definite must have are the hand painted candles within The Or-Gari Golden Safari Range. They are all hand painted originals signed by the artist and come beautifully packaged. The bright colours, intriguing designs, captivating scents and the fact that the soy-wax can be used on the skin all combine for an exquisite overall product.
The Or-Gari Golden Safari Range make for the perfect gift and collector’s item, go and order online on www.or-gari.com
Visit Or-gari Golden Safaris Flagship Shop at Hyde Park Corner and you’ll discover exquisitely made collectable décor products that represent South Africa’s finest qualities, of craftsmanship, design and simplicity. Each piece embodies essential cultural significance and blends the values of tradition and innovation, to evoke a sense of awakening to the legendary Golden Safari secret. All Or-gari Golden Safari pieces are designed by London-trained designer Heidi Snaith: each piece is then adorned with her designs by a small team of artists based in Johannesburg and Franschhoek in the Western Cape.
The My Rhino Collection: sculpted perfectly proportioned life size fiber glass rhinos are hand decorated and painted by well-known South African artists to encapsulate the essence of Africa, love and emotion. These large rhinos are the replicated into smaller ceramic rhinos, with proceeds going to the Endangered Wildlife Trust each rhino comes with a certificate that is individually signed, numbered and dated.
The Dung Beetle Collection: each object of decoration is an item that intrigues and fascinates from the art form, to the scent and texture of the soy organic wax. The balls are made out of ceramic and are signed by the artist, each dung beetle is made from pewter and the body is hand painted ceramic, each piece comes with a certificate.
The My Olifant Collection: The Collection will consist of small ceramic elephants all orignally hand painted and signed, as well as life size baby fiber glass elephants painted by local and international artists.
Purchases can also be made online at or-gari.com with free domestic delivery, whilst delivery internationally can be arranged. Join our newsletter to stay abreast of industry information, product offerings and key events throughout the year.
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