Five Senses of a Luxury Brand - The Entire Experience Counts

Write By: admin Published In: ROOT Created Date: 2015-05-26 Hits: 1261 Comment: 0

A brand truly becomes successful when it incorporates the different senses and also the x-factor into its product. When a client can smell, touch, feel, see and hear about a quality product, it makes all the difference.


The professionalism of the employees and the way in which they speak to the clients plus the combination of the senses makes a company stand out. ‘Luxury goods are categorized as sensory in nature, which means that they rely heavily on intangible factors to ensure sales and to promote the brand.’ (Taken from Luxury Fashion Branding: Trends, Tactics, Techniques by Uché Okonkwo, 2007). A definite must have are the hand painted candles within The Or-Gari Golden Safari Range. They are all hand painted originals signed by the artist and come beautifully packaged. The bright colours, intriguing designs, captivating scents and the fact that the soy-wax can be used on the skin all combine for an exquisite overall product.

The Or-Gari Golden Safari Range make for the perfect gift and collector’s item, go and order online on

Byron Pinheiro

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