There is an extremely intricate yet important connection between brands and celebrities. Celebrities have a massive influence when it comes to the brands that they ultimately become ambassadors to. The trust factor is an important one as potential and already existing clients automatically look at a brand differently and trust more in that brand when they see celebrities involved in their marketing campaigns.
A lot of the time we see this sort of branding occurring in the form of massive billboards playing and tugging at people’s emotions. People want to live that kind of life and be part of the upper echelon, living the high life and enjoying the luxuries that come with it. To have celebrities behind the brand be it movie stars, musicians, sportsmen or even entrepreneurs, brings in another dimension and adds a huge value aspect to the company. This is why companies pay big money for celebrities to come on board with marketing campaigns, usually seeing big returns and interest in the brand.
No one can deny the celebrities overwhelming power and space in today’s day and age and the space they fill when it comes to marketing brands and building brand names. A couple of examples of successful partnerships formed between brands and celebrities are Pharrell Williams and Woolworths (Local), Leonardo Di Caprio and TAG Heuer, Julia Roberts and Lancome, George Clooney and Nespresso and Christiano Ronaldo and Nike. Or-Gari Golden Safari has worked closely with some well known local artists, one of them being Giorgio Trobec.
Visit Or-gari Golden Safaris Flagship Shop at Hyde Park Corner and you’ll discover exquisitely made collectable décor products that represent South Africa’s finest qualities, of craftsmanship, design and simplicity. Each piece embodies essential cultural significance and blends the values of tradition and innovation, to evoke a sense of awakening to the legendary Golden Safari secret. All Or-gari Golden Safari pieces are designed by London-trained designer Heidi Snaith: each piece is then adorned with her designs by a small team of artists based in Johannesburg and Franschhoek in the Western Cape.
The My Rhino Collection: sculpted perfectly proportioned life size fiber glass rhinos are hand decorated and painted by well-known South African artists to encapsulate the essence of Africa, love and emotion. These large rhinos are the replicated into smaller ceramic rhinos, with proceeds going to the Endangered Wildlife Trust each rhino comes with a certificate that is individually signed, numbered and dated.
The Dung Beetle Collection: each object of decoration is an item that intrigues and fascinates from the art form, to the scent and texture of the soy organic wax. The balls are made out of ceramic and are signed by the artist, each dung beetle is made from pewter and the body is hand painted ceramic, each piece comes with a certificate.
The My Olifant Collection: The Collection will consist of small ceramic elephants all orignally hand painted and signed, as well as life size baby fiber glass elephants painted by local and international artists.
Purchases can also be made online at or-gari.com with free domestic delivery, whilst delivery internationally can be arranged. Join our newsletter to stay abreast of industry information, product offerings and key events throughout the year.
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