Innovative Empires

Write By: admin Published In: ROOT Created Date: 2015-09-14 Hits: 1255 Comment: 0

Innovative Empires

 

When it comes to luxury brands and what sort of products they offer to the public, there are certain goods and products that are known for making these brands a success and for leaving a mark on the psyche and wants and needs of clients the world over. Brands build themselves in specific ways for a desired effect and the foundations which these companies lay, give them an advantage and help them to expand over time.

 

If we look at style and elegance and brands that are a step above the rest, we automatically think of fashion and glamour, the red carpets and the champagne evenings with celebrities, their names in neon lights, holding back on nothing and living life always in the public eye. What makes these celebrities shine and gives them their original look, are the clothes they wear, the cars they drive and their own accessories. The cost is overlooked if the quality and service of the brand is there and when it comes to accessories and fashion, they are forever changing and the innovation and class behind items such as handbags, perfumes, purses, suits, dresses, shoes and jewellery keeps them in high demand. These celebrities become ambassadors for the brands and products they love and also bring a new dimension to luxury and what it portrays.

 

A couple of brands which thrive on specific products and lines and their massive annual sales are Gucci, Calvin Klein, Prada, Giorgio Armani, Porsche, Mont Blanc, Chanel, Louis Vuitton, Fendi, Dior, Cartier, IWC and many others. These companies have found that the key to true success, is not only to produce quality products but to also have a multi-dimensional business with a combination of goods that are in demand. There is so much constant innovation and competition in the global market that companies are forced to think outside the box and expand at a rapid rate. The two international companies which I will mention as examples here are Gucci and Mont Blanc. What sets these two powerhouses apart from most up-scale international luxury brands is a mixture of the quality they offer, their experience in the global market, their marketing as well as the combinations and variety of the goods they produce.

 

Mont Blanc is known for their high-end range of watches and pens but also competes with the best of the best when it comes to wallets, bags and many other beautiful offerings they have in store. Their innovation is captivating and now they even have cell phone covers, showing their originality and will to achieve and succeed in 2015. Mont Blanc has a rich heritage dating back to the early 1900’s and they continue to dazzle and inspire as their brand grows with the times. “Mont Blanc, synonomous with exquisite writing culture for the past 100 years, follows lasting values such as quality and traditional craftsmanship. Its uncompromising demands on shape, style, materials and workmanship are reflected in all it’s products.” (Taken from www.montblanc.com)

 

The brand Gucci is known for its style, elegance, class and luxury culture. Their purses, jewellery, clothes, shoes, fragrances and many other special offerings are a cut above the rest and they are the epitomy  of an all-round, multi-dimensional brand that has grown into one of the pinnacles of style and fashion. They have in their own right built an empire that speaks for itself. There is also a rich history to this well known brand, spanning back to the 1920’s, leading up to current times where Gucci has become a leader in style and fashion. “Gucci continues to focus on strengthening the values upon which its enviable reputation has been founded for its almost 90-year history; exclusivity, quality, made in Italy, Italian craftsmanship and fashion authority. Setting it apart from its competitors, Gucci is able to claim a unique duality in its brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication.” (Taken from www.gucci.com)

 

The products which these brands put on the market are specific and their intention is to supply clients with quality as well as diversity. Every product or line that is created by a brand needs to be original and add a special element or an x-factor to an already existing brand identity. Their success is tantamount to the type of products they bring to the international stage and the way in which they portray the brand.

 

Byron Pinheiro

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